What does DOOH mean?
DOOH stands for Digital Out-Of-Home — digital advertising and information screens placed in public spaces rather than in the home. On an LED display, DOOH covers outdoor and semi-outdoor screens: billboards, building façades, mall and shopfront signage, transit and stadium screens that show changeable, scheduled content. BOE's outdoor MLED range is built for DOOH — high brightness for daylight, weather-sealing for Oman's heat and dust, and remote content control.
What is MLED, and how do Mini LED and Micro LED differ?
MLED is BOE's family of direct-view Mini and Micro LED displays. "Mini" and "Micro" describe how small the individual LEDs are — smaller LEDs sit closer together, giving a finer pixel pitch and a sharper image at close range. Both are self-emissive (each pixel makes its own light), so they're seamless, high-contrast and far brighter than LCD, indoors or outdoors.
What does "pixel pitch" or a P-number like P2.5 mean?
Pixel pitch is the distance, in millimetres, between the centre of one LED pixel and the next — so P2.5 means the pixels are 2.5 mm apart. A smaller number means more pixels packed in, a sharper image and a higher price, and it's matched to how close people stand. Fine pitch (P0.9–P1.5) suits close-up indoor screens; larger pitches (P4–P10) suit outdoor screens viewed from a distance.
What do SMD, COB and COG mean on an LED screen?
They're ways the tiny LEDs are mounted to the panel. SMD (Surface-Mounted Device) places red, green and blue LEDs in one package — common and cost-effective. COB (Chip-on-Board) seals the chips under a protective resin layer, making the screen tougher, smoother and better for fine pitch. COG (Chip-on-Glass) mounts the chips on a glass backplane for the finest, highest-end indoor displays. Kays IT recommends the right type for your pitch, budget and environment.
Does Kays IT supply both indoor and outdoor LED displays in Oman?
Yes. Kays IT supplies and installs the full BOE α-MLED range across Oman — indoor fine-pitch LED (P0.9–P2.5) for control rooms, studios, boardrooms, mosques, retail and exhibitions, and outdoor DOOH displays (P2.5–P10) for billboards, building façades, transit and digital signage — with survey, installation and after-sales support in Muscat, Salalah, Sohar, Nizwa and the wider Sultanate.
How is BOE MLED different from a tiled LCD video wall?
A tiled LCD video wall joins separate panels, leaving a thin bezel line between screens. BOE MLED is direct-view Mini/Micro LED — fully seamless with no bezels, built from COG, COB or SMD modules, with higher brightness, deeper blacks and almost any size or shape, indoors or outdoors.
What pixel pitch do I need?
It depends on viewing distance. Fine pitches P0.9–P1.5 suit close-up control rooms, boardrooms and studios; P2.5–P4 suits retail, lobbies and exhibitions; P4–P10 suits outdoor billboards and large façades. Kays IT recommends the right pitch after a site survey.
Can BOE LED displays handle Oman's outdoor climate?
Yes. BOE outdoor DOOH cabinets are high-brightness and readable in direct sunlight, and IP-sealed against heat, dust and humidity. Kays IT specifies the right brightness, ingress protection and cooling for each location.
Does Kays IT install LED displays outside Muscat?
Yes — Kays IT serves organisations across the Sultanate, including Muscat, Salalah, Sohar, Nizwa and other governorates. Contact us to discuss your location and project scope.
